¡¾B2B Client Satisfaction Survey¡¿ |
¡¾B2B Client Satisfaction Survey¡¿ |
Following an extensive business engagement programme across Greater China,CCMR was briefed to audit our client¡¯s relationship with head office accounts and key decision makers within the channel to determine if the programme was successful and whether a platform for future co-operation was being built. CCMR designed and piloted the questionnaire, recruited forty senior decision makers within the channel from Tier 1 and 2 cities and delivered a full report defining Engaged, Developing and Fringe channel partners. As a consequence our client decided to proceed with the programme, identified refinements and set measurable objectives for future activities. |