Experience & loyalty
Customer Satisfaction Research
Measure experience across critical touchpoints, identify the drivers of satisfaction and loyalty, and turn findings into a practical improvement agenda.
CEIDEARESEARCHStart with the right question,
arrive at an actionable answer.
Six core research capabilities cover consumers, businesses, public organisations and academic teams. Methods are selected around the decision, not the other way around.
RESEARCH SERVICESNeeds & behaviour
Consumer Research
Understand needs, motivations, attitudes, usage occasions and decision journeys to reveal unmet demand and growth opportunities.
Opportunity & route to market
Market Entry Research
Assess market size, regulation, competition, customer demand, pricing and channels before committing resources to a new market.
Rigour & collaboration
Academic Research Support
Support universities and research teams with study design, sampling, recruitment, quantitative and qualitative data collection.
Positioning & operations
Real Estate Research
Connect city, site, competitor and user evidence to development positioning, product, marketing and long-term operations.
Public needs & performance
Public Sector Research
Measure public needs, service experience and programme performance to support evidence-based policy and service improvement.
METHODS
Methods serve the question.
Data serves the decision.
Online surveysTelephone interviewsIn-depth interviewsFocus groupsMystery shoppingField interceptsUsability testingDesk researchExpert interviewsCustomer journeyNPSSegmentation
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