Sui Ning Tianyi Group - Feasibility Study on Sui Ning Regional Agency Rights for Ningjia Service
Company overview
Sui Ning Tianyi Investment Group Co., Ltd. was established in August 2019 with a registered capital of 1.5 billion RMB. It is a state-owned sole proprietorship enterprise approved by the Sui Ning Municipal Party Committee and Municipal Government and funded by the Sui Ning Municipal State-owned Assets Supervision and Administration Commission. The group oversees 17 wholly-owned and controlled subsidiaries. With a mission of high-tech investment and new energy service operations, the company focuses on five key business areas: modern logistics, futures settlement, industrial investment, exhibition economy, and urban services. It serves as the primary developer and operator of the Sui Ning land-port logistics hub. The group's total asset scale is approximately 12 billion RMB, managing a total area of state-owned assets amounting to about 650,000 square meters. It holds an AA+ credit rating and has received multiple national and provincial-level honors, including '4A-level Logistics Enterprise' and 'China Model Logistics Park,' demonstrating strong capabilities in resource integration and regional industrial coordination.
Research background
In the context of continuous advancement toward the 'dual carbon' goals and the shift of the new energy industry from scale expansion toward high-quality operation, Sui Ning City is rapidly expanding its deployment of new energy vehicles, commercial new energy transport vehicles, and charging and battery-swapping infrastructure. Demand for services such as battery detection and assessment, maintenance and repair, extended warranty, recycling, and related support is gradually emerging. However, the local new energy after-market services remain fragmented and have not yet developed into a systematized, platform-based ecosystem. In this context, Sui Ning Tianyi Investment Group Co., Ltd. needs to leverage its advantages—including its state-owned platform, logistics hub infrastructure, warehousing capacity, compliance in testing, and industrial synergy—to comprehensively assess the feasibility of the Ningjia Service Sui Ning regional agency rights project, providing strategic research support for subsequent business implementation and decision-making.
Research scope
In October 2025, CEIDEA Research was commissioned by Sui Ning Tianyi Investment Group Co., Ltd. to conduct a feasibility study on the 'Ningjia Service Sui Ning Regional Agency Rights' project, focusing on the new energy industry. This study centers on Sui Ning City as its core research area, combining macro-level analysis with internal data compilation. It systematically examines the development trends of the new energy after-market, Ningjia Service's brand positioning and business model, with a focus on battery maintenance, commercial battery swapping, education and training services, product sales, ancillary products, insurance services, operation and maintenance agency, battery recycling, and spare parts supply. The study evaluates the resource foundations, market potential, and implementation conditions for these business segments within the Sui Ning region, and further analyzes market opportunities, implementation pathways, economic viability, and risk management based on Tianyi Group's corporate qualifications, resource alignment, prior operational experience, and regional industrial synergies, providing a comprehensive basis for the application for regional agency rights and subsequent operational planning.
Expected outcomes
This study is expected to help the company more clearly identify the market foundation, priority business directions, and implementation timeline for Ningjia Service in Sui Ning. It will validate the alignment and feasibility of Tianyi Group's resources within the new energy after-market services sector, forming an integrated assessment that balances market demand, operational logic, and risk control. The findings will provide a solid decision-making reference for the company's future pursuit of regional agency rights, the enhancement of its new energy after-market service system, the advancement of zero-carbon transportation initiatives, and the improvement of regional industrial service capabilities.
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