CEIDEA Research
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Browse CEIDEA's current English case studies together with the retained archive from the previous English website, arranged in publication order.

CASE STUDIES
High-Net-Worth Jewelry ConsumersBrand PositioningConsumer Demand
Decheng Jewelry

Insight Research into the Demand of High-Net-Worth Jewelry Consumers

In May 2026, CEIDEA Research was commissioned by Decheng Jewelry Group Co., Ltd. to conduct a specialized study on the demand patterns of high-net-worth jewelry consumers. This research covered Beijing, Shanghai, Shenzhen, and Hangzhou—four representative cities with premium consumption profiles—and employed a mixed-methodology combining in-depth interviews, quantitative surveys, and observation of brand touchpoints. The study focuses on analyzing consumer profiles, purchase journeys, value drivers, brand positioning, product price preferences, and the emerging landscape of China’s premium jewelry brands…

702Consumer Research / Jewelry and Metals
Cosmetic ConsumptionUser NeedsProduct Optimization
Zhi Tu Mei Yan

Research on Consumer Demand for Cosmetics

In July 2025, CEIDEA Research was commissioned by Guangzhou Yaxuan Trade Co., Ltd. to conduct a special study on consumer demand for cosmetics by Zhi Tu Mei Yan. This study employed an online questionnaire approach to collect data from consumers who have a stable habit of using cosmetics and have recently purchased domestic cosmetic products. Using the Demand Dual-Index Model, the study identified key needs that are highly recognized by consumers but currently under-satisfied in terms of market fulfillment.

909Consumer Research / Fast-moving Consumer Goods and Daily Chemicals
Brand confusionConsumer awarenessSource attribution
Shanghai Shan Yibai Law Firm

Investigation into Brand Confusion in the Catering Sector

In June 2026, CEIDEA Research was commissioned by Shanghai Shan Yibai Law Firm to conduct a study on brand confusion in the catering industry in Shanghai, combining online testing with on-site consumer interviews. The research targeted the general public with recent dining experience and non-catering industry backgrounds. Using a standardized electronic questionnaire and visual presentation materials, respondents were guided to observe the textual marks, logos, and store displays of two Yunnan-style catering brands...

904Other Research / Other Industries
Tourist DemandFare PerceptionIndustry Benchmarking
Xiamen Ferry Co., Ltd.

Tourist Demand and Fare Analysis for the Xiamen-Gulangyu Route

In June 2026, CEIDEA Research was commissioned by Xiamen Ferry Co., Ltd. to conduct a study on tourist demand and fare structure for the Xiamen-Gulangyu route. The study employed a combination of offline questionnaire surveys and desk research methods, collecting on-site data on tourists' round-trip travel patterns along the Xiamen-Gulangyu route, with out-of-town visitors serving as the primary research group. The project implemented differentiated interviews based on tourists' travel stages, covering scenarios such as tourists who have already purchased tickets and are preparing to head to Gulangyu, those who are preparing to return after visiting the island, and those who have completed their return journey to Xiamen's main island.

1,045Consumer Research / Tourism and Apparel
Beverage FlavorOn-site Blind TastingProduct Optimization
Hangzhou Gote Biotechnology Co., Ltd.

Beverage Flavor Testing Among White-Collar Consumers

In May 2026, CEIDEA Research was commissioned by Hangzhou Gote Biotechnology Co., Ltd. to conduct a beverage flavor test in Guangzhou, combining offline in-person blind tasting with questionnaire surveys. The study recruited and screened young consumers who recently had beverage purchasing or drinking habits and who did not have professional backgrounds in the food or beverage industry. During the testing process, brand names, product features, and any other information that might influence consumer judgment were kept confidential to ensure impartial evaluation...

921Consumer Research / Fast-moving Consumer Goods and Daily Chemicals