Decheng Jewelry
CEIDEARESEARCHIndependent · Objective · Evidence-led
Turn insight into
a starting point for growth.
We translate real human choices into answers organisations can act on.
16years of research
2,000project cases
12city offices
1mreachable panel
50kindustry experts
4,300field interviewers
OUR PRINCIPLE
Valuable research does not confirm assumptions.
It finds the opportunity behind the facts.
CEIDEA focuses on six core research areas. Our conclusions remain objective, grounded in evidence and connected to the next business decision.
↗CAPABILITIES
From the right question
to practical action.
Cross-sector experience, proven research frameworks and a nationwide collection network connect evidence, insight and decision-making.
01Customer Satisfaction ResearchExperience & loyaltyMeasure experience across critical touchpoints, identify the drivers of satisfaction and loyalty, and turn findings into a practical improvement agenda.→02Consumer ResearchNeeds & behaviourUnderstand needs, motivations, attitudes, usage occasions and decision journeys to reveal unmet demand and growth opportunities.→03Market Entry ResearchOpportunity & route to marketAssess market size, regulation, competition, customer demand, pricing and channels before committing resources to a new market.→04Academic Research SupportRigour & collaborationSupport universities and research teams with study design, sampling, recruitment, quantitative and qualitative data collection.→05Real Estate ResearchPositioning & operationsConnect city, site, competitor and user evidence to development positioning, product, marketing and long-term operations.→06Public Sector ResearchPublic needs & performanceMeasure public needs, service experience and programme performance to support evidence-based policy and service improvement.→
RECENT CASE STUDIES
Research proves its value
through outcomes.
Zhi Tu Mei Yan
Research on Consumer Demand for Cosmetics
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Shanghai Shan Yibai Law Firm
Investigation into Brand Confusion in the Catering Sector
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Xiamen Ferry Co., Ltd.
Tourist Demand and Fare Analysis for the Xiamen-Gulangyu Route
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Hangzhou Gote Biotechnology Co., Ltd.
Beverage Flavor Testing Among White-Collar Consumers
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The Hong Kong Polytechnic University & Think China
Research on AI-Enhanced Creative Copy for Women's Skincare Products
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WenYu Brand Image Planning Co., Ltd.
Soluna™ Premium Apple Consumer Research in China
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Midea Refrigeration Equipment Co., Ltd.
Usability Evaluation Study of COLMO Smart Control Screen
→START A CONVERSATION
What is the next question
worth researching?
Tell us about your business challenge.
We will turn the question into a clear research path.
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