Sinopec Chemical Sales Co., Ltd. - Strategic Customer Needs Research
Company overview
Sinopec Chemical Sales Co., Ltd. is a direct sales unit under the Sinopec Group, primarily responsible for the domestic and international sales of chemical products and customer service. The company holds a leading position in the industry, with a nationwide service network serving a broad range of downstream chemical enterprises. Leveraging a robust supply chain system and a diversified product portfolio, Sinopec Chemical Sales is committed to building an efficient, transparent, and customer-oriented sales service system, continuously enhancing customer satisfaction and partnership value
Research background
To fully implement the service philosophy of "customer-centric" and continuously optimize the service system and product quality, Sinopec Chemical Sales has entrusted CEIDEA Research to conduct customer satisfaction surveys since the second half of 2021, covering both sales clients and manufacturing enterprises. In 2022, the company further focused on key clients and, in April, re-engaged CEIDEA Research for a special study targeting strategic customers. This research aims to deeply understand the operational status, service requirements, and overall evaluation of strategic customers regarding the Sinopec Sales system, providing data support for chemical sales operations, driving continuous service capability upgrades, and offering reference for new product development and quality improvements.
Research scope
In April 2022, CEIDEA Research was commissioned by Sinopec Chemical Sales to primarily collect data through online electronic questionnaire distribution, with regional managers assisting in offline follow-up to supplement samples, ensuring data quality and coverage. The research focused on strategic customers' daily operations and their primary needs in product supply, logistics services, and financial services, while also evaluating their overall satisfaction and perception of business support from Sinopec Chemical Sales. By systematically analyzing key concerns and feedback from customers, the study provides directional support for optimizing sales and service strategies.
Expected outcomes
Through this research, Sinopec Chemical Sales will obtain a comprehensive portrait of strategic customer needs, operational characteristics, and service evaluations, enabling the company to accurately identify service weaknesses and optimization opportunities, thereby improving overall customer satisfaction and brand loyalty. The research findings will support the development of more personalized and refined service strategies, strengthen customer relationship management capabilities, and provide scientific basis for future product innovation and service system upgrades, enhancing the company's service competitiveness and strategic customer retention in the chemical industry
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