CEIDEA Research
CEIDEARESEARCH

Research in context,
evidence in action.

Project background, research scope and expected outcomes.

CASE STUDY
China Civil Aviation UniversityGraduate Employment Tracking SurveyTeaching Reform

China Civil Aviation University - Graduate Employment Tracking and Employer Survey

2018-10-057,832Culture and Education / University Academic Research
Graduate Employment Tracking and Employer Survey

Company overview

China Civil Aviation University was founded in 1951 and is a bachelor's-level institution directly administered by the Civil Aviation Administration of China. It is one of the earliest higher education institutions established within the civil aviation system. The university focuses on cultivating high-level engineering and management talents for the civil aviation industry and serves as a primary source of civil aviation talent. The School of Economics and Management, as one of the university's earliest established teaching units, has built a comprehensive multi-level training system encompassing undergraduate, graduate, and in-service training programs through years of accumulated experience and interdisciplinary integration, dedicated to delivering high-quality, interdisciplinary management talents to the civil aviation sector.

Research background

As higher education reforms continue to deepen, the evaluation of teaching quality and the effectiveness of talent cultivation have gained increasing importance. Graduate employment status not only reflects teaching outcomes but also serves as a key basis for teaching reform and curriculum optimization. To systematically understand the employment development trajectories, industry distributions, position changes, and feedback from graduates regarding the quality of their education at their alma mater, the School of Economics and Management at China Civil Aviation University plans to conduct a graduate employment tracking assessment. This initiative aims to enhance alignment between talent cultivation and industry demands, and to promote synergistic development between teaching content and employment-oriented outcomes.

Research scope

In April 2018, CEIDEA Research was commissioned by the School of Economics and Management at China Civil Aviation University to conduct a four-year follow-up investigation into the employment status of graduates from the 2014 cohort. The study employed a structured online questionnaire combined with telephone follow-ups, covering individual graduates across the country. Key data collected include employment destinations, job transitions, salary levels, career development paths, industry distribution, career satisfaction, and evaluations of the alignment between academic curricula and professional needs. Special attention was paid to graduate feedback on specific aspects such as course design, practical teaching, and career guidance, further assessing the extent to which teaching supports career development.

Expected outcomes

The final research report will present a clear picture of the employment trends among the 2014 cohort, systematically analyze the relationship between career development and educational background, and identify shortcomings and areas for improvement in course design. The report will provide scientific data support and recommendations for the School of Economics and Management in optimizing professional curricula, allocating teaching resources, strengthening university-industry collaboration mechanisms, and refining career guidance strategies. Additionally, the report will serve as a foundational element for the establishment of the school's quality assurance and evaluation system, contributing to an overall enhancement of teaching quality and the university's comprehensive capacity to serve the civil aviation industry.