Tsinghua University - Public Attitudes Toward Home Purchasing and Air Pollution in Beijing
Company overview
The Department of Construction Management at Tsinghua University, under the School of Architecture, is one of the earliest academic units in China to offer a construction management program. It is dedicated to cultivating high-level, internationally oriented project management professionals. Leveraging the university's outstanding academic resources, the department has established strong research foundations and significant influence in urban development, real estate economics, and building environments. It actively participates in research and policy development related to urban and regional development and management.
Research background
With rapid economic growth, Beijing's urban scale has expanded continuously, and environmental and resource pressures have intensified. Air pollution has become one of the primary factors affecting public health and urban livability. At the same time, high housing prices have significantly impacted residents' quality of life and the city's overall appeal. In this context, understanding Beijing residents' awareness and attitudes toward air pollution and high housing costs is essential for urban governance and policy formulation. The Department of Construction Management at Tsinghua University aims to gain deeper insights into the comprehensive impacts of these two major urban development challenges on daily life through professional research data.
Research scope
In December 2017, CEIDEA Research was commissioned by the Department of Construction Management at Tsinghua University to conduct a public survey on air pollution and high housing prices across Beijing. Using a questionnaire-based approach, the study covered multiple districts including Dongcheng, Xicheng, Chaoyang, Haidian, Tongzhou, and Daxing. The primary focus was to understand residents' evaluations of current air quality, expectations for future improvements, the proportion of housing expenses to income, the impact of high housing prices on daily life, and the actual pressures faced by residents in work and personal life. The survey targeted a diverse group of permanent residents across different age groups, income levels, and occupational backgrounds.
Expected outcomes
The final findings will provide empirical data to support academic research by the Department of Construction Management at Tsinghua University on the relationship between urban development pressures and residents' living conditions. Additionally, the research will offer theoretical foundations for future policies on environmental governance, housing security mechanisms, and the optimization of urban living environments. The study outcomes will comprehensively reveal residents' awareness and concerns regarding key urban issues, providing intellectual support for the development of a more human-centered and sustainable urban model.
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