Yi Tian Property Development - Potential Customer Profile and Demand Research for Yan Shan Modernist Style Town
Company overview
Yi Tian Property Development Co., Ltd. was established on September 9, 2019, and operates under Shenzhen Yi Tian Group, focusing on the expansion of cultural and tourism projects in the Guilin region. Yi Tian Group is a leading enterprise integrating real estate development, commercial operations, cultural and tourism services, and hotel management. The Yan Shan Modernist Style Town is Yi Tian Group's next flagship cultural and tourism project in Guilin, following the Yangshuo Xijie project. With an investment exceeding RMB 6 billion, the project is developed in three phases and covers approximately 5,900 acres, aiming to create a new destination for leisure and tourism that blends historical and cultural heritage with modern tourism.
Research background
As the integration of culture and tourism accelerates, the Yan Shan Modernist Style Town, as a new landmark in Guilin's cultural and tourism sector, requires a systematic market survey of potential consumer groups prior to official operations. This will help identify market demand and demographic characteristics for cultural and tourism residential properties and commercial facilities. By establishing a precise customer profile, the project can guide subsequent product design and sales strategy development, ensuring a competitive edge and differentiated positioning in the fiercely contested cultural and tourism real estate market.
Research scope
In April 2020, CEIDEA Research was commissioned by Yi Tian Property Development Co., Ltd. to conduct a potential customer survey for the Yan Shan Modernist Style Town project. The study selected high-traffic areas such as existing cultural and tourism project sales offices, high-speed rail stations, and tourist attractions as primary sampling points, and conducted questionnaire surveys with potential customers. The research covered key aspects including demographic characteristics, tourism consumption behavior, residential and investment intentions, product preferences, cultural identification, and acceptance levels toward a modernist-style commercial street, aiming to establish a clear customer profile and behavioral characteristics.
Expected outcomes
This study will deliver a comprehensive and detailed potential customer profile report, helping Yi Tian Property Development identify the core customer segments for cultural and tourism residential properties and the modernist-style commercial street, along with their preferred characteristics. The report will provide systematic recommendations for product positioning, functional and commercial configurations, cultural theme integration, and marketing content innovation, thereby enhancing market alignment and project implementation success rates, ultimately achieving maximum operational performance.
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