Guiyang Hengfeng Apartment - Research on Potential Customer Profile for Apartment Products
Company overview
Guiyang Hengfeng Real Estate Development Co., Ltd. was established in 1993 and is one of the earliest private enterprises in Guizhou to enter the commercial real estate development sector. The company operates across multiple domains including residential housing, office buildings, commercial spaces, medical facilities, agriculture, and trade investment, possessing extensive experience in project development and operations. It has successfully developed several influential real estate projects such as Hengfeng Pedestrian Street, Shixi West Commercial Street, Women's World, Men's World, and Shuxiangyuan Residential Community. The company enjoys a strong brand reputation across Guizhou.
Research background
In order to more effectively advance the sales process of apartment projects surrounding the Hengfeng Pedestrian Street, Hengfeng Real Estate aims to obtain more targeted market data for optimizing its sales strategies. Although the apartment project has officially launched for sale, there remains a lack of alignment in understanding potential customers, product matching, and accompanying service requirements. Therefore, the company urgently needs scientific research to accurately identify the actual needs and purchasing motivations of potential buyers, enabling the formulation of more competitive marketing strategies.
Research scope
In January 2021, CEIDEA Research was commissioned by Hengfeng Real Estate to conduct a combined qualitative and quantitative investigation targeting potential homebuyers within the project's service area. Through questionnaires and in-depth interviews, the study systematically explored demographic characteristics, occupational backgrounds, housing intentions, budget ranges, product preferences, demand for supporting facilities, and key motivations for purchasing. By integrating regional commercial district features and project-specific attributes, the research aims to identify core customer segments and perform detailed segmentation analysis.
Expected outcomes
This research will provide Hengfeng Real Estate with systematic data support and strategic recommendations in areas such as precise project positioning, target customer identification, sales messaging refinement, and service optimization. The findings will help enhance product-market alignment and customer conversion efficiency, establish differentiated sales advantages, and ultimately improve the effectiveness and forward-looking nature of the project's marketing strategy.
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