Shi Dai Fanghua Li - Commercial Consumer Research in Zhongshan Area
Company overview
Guangzhou Shi Dai Commercial Management Co., Ltd. is a comprehensive enterprise specializing in the development and operation of commercial real estate, under the umbrella of Shi Dai Holdings Limited. The Zhongshan Shi Dai · Fanghua Li project represents a pioneering initiative by Shi Dai in the commercial sector, positioned as a community-focused premium mall located at No. 6, Sha Xi Avenue, Zhongshan City, with a total built-up area of approximately 56,000 sqm. It officially opened in August 2021 and aims to provide local residents of 800,000 people with convenient, diverse, and comfortable shopping and leisure experiences.
Research background
Following its opening, Zhongshan Shi Dai · Fanghua Li has faced dual challenges from intense competition between community-based retail and comprehensive shopping malls. To promptly understand the post-opening market performance and consumer feedback, optimize mall operations and retail mix strategies, and enhance overall customer retention and operational efficiency, Shi Dai Commercial commissioned CEIDEA Research to conduct a dedicated project study in April 2022, aiming to drive mall vitality through data-driven insights.
Research scope
In April 2022, CEIDEA Research was commissioned by Guangzhou Shi Dai Commercial Management Co., Ltd. to conduct consumer research at the Zhongshan Shi Dai · Fanghua Li project. The study targeted existing consumers, potential consumers, lapsed consumers, and merchants. Through questionnaire surveys, in-depth interviews, and on-site visits to the surrounding commercial district, the research systematically collected authentic feedback on consumer preferences for retail formats, visit frequency, service satisfaction, mall brand awareness, and competitive alternatives. Additionally, the study assessed the current and future operational conditions of merchants to build a comprehensive customer and operational profile.
Expected outcomes
Through this study, Shi Dai Commercial will obtain authentic data on the customer structure, consumption behaviors, acceptance of retail formats, and effectiveness of marketing outreach at the Shi Dai · Fanghua Li project. This data will serve as a foundation for precise customer segmentation, scientific adjustments to retail mix, optimized leasing strategies, and customized marketing campaigns. Ultimately, the research aims to enhance the mall's operational efficiency and commercial appeal, reinforcing its competitive advantage in the community retail market. Company Profile Guangzhou Shi Dai Commercial Management Co., Ltd. is a comprehensive enterprise specializing in the development and operation of commercial real estate, under the umbrella of Shi Dai Holdings Limited. The Zhongshan Shi Dai · Fanghua Li project represents a pioneering initiative by Shi Dai in the commercial sector, positioned as a community-focused premium mall located at No. 6, Sha Xi Avenue, Zhongshan City, with a total built-up area of approximately 56,000 sqm. It officially opened in August 2021 and aims to provide local residents of 800,000 people with convenient, diverse, and comfortable shopping and leisure experiences. Research Background Following its opening, Zhongshan Shi Dai · Fanghua Li has faced dual challenges from intense competition between community-based retail and comprehensive shopping malls. To promptly understand the post-opening market performance and consumer feedback, optimize mall operations and retail mix strategies, and enhance overall customer retention and operational efficiency, Shi Dai Commercial commissioned CEIDEA Research to conduct a dedicated project study in April 2022, aiming to drive mall vitality through data-driven insights. Research Content In April 2022, CEIDEA Research was commissioned by Guangzhou Shi Dai Commercial Management Co., Ltd. to conduct consumer research at the Zhongshan Shi Dai · Fanghua Li project. The study targeted existing consumers, potential consumers, lapsed consumers, and merchants. Through questionnaire surveys, in-depth interviews, and on-site visits to the surrounding commercial district, the research systematically collected authentic feedback on consumer preferences for retail formats, visit frequency, service satisfaction, mall brand awareness, and competitive alternatives. Additionally, the study assessed the current and future operational conditions of merchants to build a comprehensive customer and operational profile. Expected Outcomes Through this study, Shi Dai Commercial will obtain authentic data on the customer structure, consumption behaviors, acceptance of retail formats, and effectiveness of marketing outreach at the Shi Dai · Fanghua Li project. This data will serve as a foundation for precise customer segmentation, scientific adjustments to retail mix, optimized leasing strategies, and customized marketing campaigns. Ultimately, the research aims to enhance the mall's operational efficiency and commercial appeal, reinforcing its competitive advantage in the community retail market.
Scan to add our research consultant