Beijing Xingchuang Aoyue Ice and Snow Tourism - Comprehensive Positioning Study
Company overview
Beijing Aoyue Ice and Snow Tourism Investment Co., Ltd. was established in November 2014 and is a professional institution dedicated to investment and operation in the ice and snow sports and tourism industry. Registered in Haidian District, Beijing, the company's business operations include asset management, project investment, investment consulting, property management, exhibition services, and import-export trade. Since its inception, Aoyue has fully responded to the national strategy of "bringing 300 million people into ice and snow sports," capitalizing on the development opportunities brought by Beijing's bid for the Winter Olympics. Leveraging internationally advanced ice and snow technologies, the company has rapidly expanded its portfolio of ice and snow-themed resort projects across China, with a focus on promoting the popularization of Chinese ice and snow culture and winter sports. In just four years, Aoyue has successfully launched eight large-scale ice and snow tourism integrated projects in locations including Heilongjiang, Chongqing, Zhenjiang, and Zhuzhou
Research background
With increased government efforts to promote ice and snow sports and the continuous upgrading of residents' consumption structures, the ice and snow tourism industry has seen rapid growth and has become a hotspot for emerging leisure consumption. As Aoyue advances the implementation of its ice and snow projects, it urgently needs to understand the current state and trends of the ice and snow tourism market in Beijing, particularly the distribution and operational status of supporting facilities and service sectors related to ice and snow sports, as well as future development potential. Through this research, Aoyue aims to clarify the market structure and identify the appropriate product positioning, providing reliable market-based evidence for the upcoming ice and snow tourism integrated resort project, thereby reducing investment risk and enhancing operational efficiency and market acceptance
Research scope
On November 6, 2017, CEIDEA Research was commissioned by Beijing Aoyue Ice and Snow Tourism Investment Co., Ltd. to conduct an in-depth, comprehensive study on the ice and snow sports and tourism industry in Beijing. This research covers the current status of ice and snow sports venues, leisure and entertainment facilities, and training and educational institutions throughout the city. It provides a detailed analysis of the development trends in the ice and snow tourism market, the industrial extension potential of ice and snow tourism-themed townships, and the overall ecosystem of the industry's supply chain. Additionally, the study comprehensively maps the spatial distribution and operational conditions of various ice and snow-related business formats in Beijing. Research methods include on-site visits, expert interviews, and quantitative data analysis, to construct a comprehensive and three-dimensional market profile
Expected outcomes
The research findings will provide Beijing Aoyue Ice and Snow Tourism with solid market data to support its strategic positioning for the upcoming ice and snow tourism integrated resort project. By analyzing current supply and demand dynamics, operational challenges, and development potential, the study will clearly define the project's positioning within the ice and snow tourism market, optimize product offerings and service systems, and enhance the project's commercial appeal and long-term sustainability. Additionally, the research will offer directional recommendations for future operational model innovation, resource integration strategies, and differentiated competitive approaches, enabling Aoyue to more effectively participate in the development of the ice and snow industry and the national initiative to promote ice and snow sports participation
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