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Project background, research scope and expected outcomes.

CASE STUDY
China Ocean Property Managementresidential projectproperty services

Guangdong China Ocean Property Management - Service Satisfaction Survey

2020-11-121,814real estate industry / satisfaction research
Service Satisfaction Survey

Company overview

Guangdong China Ocean Property Management Co., Ltd. was established in 1995 and operates across multiple sectors including catering services, property management, parking services, property leasing, and real estate brokerage. As a comprehensive property management company, Guangdong China Ocean Property Management is committed to delivering high-quality residential and commercial environments, with operations spanning numerous residential and commercial projects. Leveraging extensive management experience and innovative service concepts, the company continuously enhances customer experience and satisfaction, building a strong and positive brand image within the industry

Research background

Guangdong China Ocean Property Management Co., Ltd. currently manages the Huangjiang Kaisuancheng Community, comprising a total of 1,900 households. To gain deeper insights into the satisfaction levels of residents and tenants with property services, and to identify potential service gaps, Guangdong China Ocean Property Management has decided to conduct a comprehensive resident satisfaction survey. Through this survey, the company aims to obtain targeted data that will support the optimization of property management services, improve resident and tenant satisfaction, and meet future potential needs for value-added services.

Research scope

In October 2020, Guangdong China Ocean Property Management Co., Ltd. commissioned CEIDEA Research to conduct a property service satisfaction survey among the 1,900 residents and tenants in the Huangjiang Kaisuancheng Community. The survey employed telephone interviews and followed the three-round principle to ensure data representativeness and accuracy. By comprehensively evaluating five key service areas—security management, cleaning and landscaping, engineering maintenance, community cultural management, and customer service—the survey thoroughly assessed residents' and tenants' satisfaction levels, identified specific reasons for dissatisfaction, and collected their needs for future value-added services. This survey not only helps the company evaluate the current level of property services but also provides valuable reference for future service improvements and product optimization.

Expected outcomes

Through this survey, Guangdong China Ocean Property Management Co., Ltd. will gain a comprehensive understanding of the genuine feedback from residents and tenants regarding property services, clearly identifying strengths and weaknesses in current service delivery. The survey results will provide the company with actionable insights to optimize property management, enhance operational efficiency, and ultimately improve resident and tenant satisfaction and loyalty. The final report will serve as data-driven support for the company's efforts in refining property services, enhancing satisfaction, and innovating value-added services, ensuring its continued leadership in an increasingly competitive market