Fufeng Real Estate - Owner Satisfaction Survey
Company overview
Fufeng Real Estate is the real estate division of Fufeng Group (HK00546), one of China's Top 500 enterprises. The division operates across multiple business segments, including real estate development, construction, property management, and commercial concrete production. Guided by the business philosophy of "Building with Heart, Enriching Lives," Fufeng Real Estate is committed to delivering high-quality living environments for its clients. Projects are located across Linyi and Junan, Shandong Province, Hohhot, Inner Mongolia, and Baoji, Shaanxi Province, having already provided ideal homes for over 400,000 homeowners. The company consistently strives to exceed client expectations in both product and service, continuously enhancing living experiences and contributing to the improvement of urban living conditions
Research background
Fufeng Real Estate's Linyi Fufeng Real Estate Development Co., Ltd. manages multiple residential projects, serving owners at various stages, including prospective buyers, early-stage owners, stable-phase owners, and long-term residents. To ensure continuous improvement in property management service quality and to gain a deeper understanding of genuine owner needs and satisfaction levels, Fufeng Real Estate has initiated a comprehensive owner satisfaction assessment. This survey not only helps identify strengths and weaknesses in property services but also supports further optimization of community facilities, enhances living comfort, and increases owner loyalty and satisfaction.
Research scope
In October 2020, Linyi Fufeng Real Estate Development Co., Ltd. commissioned CEIDEA Research to conduct an owner satisfaction survey. The study covers four types of owners—prospective buyers, early-stage owners, stable-phase owners, and long-term residents—using a combination of telephone and in-person interviews to comprehensively collect feedback on living comfort, property management services, public facilities, landscaping, and security services. The primary objective of this research is to accurately capture owner opinions, evaluate the current level of property management services, and gain in-depth insights into owners' needs and expectations regarding quality of life and service standards, providing data support for future service improvements and community facility optimization.
Expected outcomes
Through this survey, Linyi Fufeng Real Estate Development Co., Ltd. will gain a comprehensive understanding of owners' satisfaction levels regarding property management services, identify existing issues in property management, and implement precise improvements to current facilities and services. Ultimately, the research report will provide actionable recommendations for enhancing community facilities, improving property service quality, and strengthening owner loyalty—helping the company to enhance its market competitiveness, build stronger brand reputation, and establish long-term, stable client relationships.
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