Wanda Real Estate - Owner Satisfaction Study of Shenyang City Company
Company overview
Wanda Group was founded in 1988 and has grown over the past three decades into a large multinational enterprise group primarily focused on modern service industries. The Group's core business operations span real estate, commercial development, culture, and finance. The Wanda Real Estate Shenyang City Company is responsible for real estate development, residential sales, and property leasing. The company specializes in delivering high-quality residential and commercial projects, committed to providing customers with premium products and services
Research background
The Shenyang National Games project is a key residential development undertaken by the Wanda Real Estate Shenyang City Company. It is a 'raw' (unfinished) project, scheduled for completion and handover on September 30, 2020. To ensure smooth operations post-handover and to enhance the quality of residential products and services in the long term, the Wanda Real Estate Shenyang City Company has initiated a satisfaction survey targeting owners during the transition period. The study aims to gain deeper insights into owners' needs and feedback, and to identify areas for product and service optimization.
Research scope
In November 2020, CEIDEA Research was commissioned by the Wanda Real Estate Shenyang City Company to conduct a satisfaction survey involving approximately 2,000 owners of the Shenyang National Games project. The research methods included telephone interviews and SMS outreach, designed to comprehensively assess owners' satisfaction with delivery services, community facilities, housing design, and property management. Through data collection, CEIDEA Research will analyze owners' satisfaction levels with current services, identify root causes of dissatisfaction, and explore requirements for both infrastructure and service improvements. The study particularly focuses on owners' daily needs and future improvement directions, providing the Wanda Real Estate Shenyang City Company with actionable data support.
Expected outcomes
The final research report will provide detailed feedback on delivery services and community facilities, analyzing owners' satisfaction and dissatisfaction regarding housing design, property management, and other aspects. The report will help the company identify key improvement areas—especially in hardware infrastructure and service quality—and offer targeted recommendations for enhancement. Through this study, the Wanda Real Estate Shenyang City Company will be better equipped to optimize customer experiences in future residential products and services, thereby improving owner satisfaction and loyalty, and strengthening its market competitiveness
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