Yuehai Property Management - Residential Project Owner Satisfaction Survey
Company overview
Yuehai Property Management Co., Ltd. was established in 1992 and is a key subsidiary of Yuehai Group. It is China's first property management company to obtain national Class I qualification. The company specializes in high-quality residential property management, with projects spanning multiple cities in Guangdong Province. Representative projects include Yuehai Lijiang Garden, Panyu Lijiang Garden, Huiyang Lijiang Garden, Zhongshan Jialu Huagarden, Bao Hua Xuan, Lijiang Ru Ying Ju, and Yuehai · Shigui Garden. The company is committed to delivering high-standard, professional property services to its owners.
Research background
As residents' living standards continue to improve and competition in property service markets intensifies, owners are demanding higher standards of service quality. Yuehai Property Management urgently needs a systematic satisfaction assessment to identify service weaknesses, understand genuine customer needs, and enhance overall management quality and customer satisfaction. This survey aims to leverage data analysis and industry benchmarking to help the company optimize its service system and performance management mechanisms, further solidifying its leadership position in the premium residential property management market. Research Scope In October 2020, CEIDEA Research was commissioned by Yuehai Property Management Co., Ltd. to conduct a satisfaction survey across seven residential projects (approximately 15,000 owners) under its management. The survey employed multiple methods including in-person interviews, telephone interviews, and SMS outreach to ensure comprehensive coverage across different types of owners. Key topics included overall satisfaction with property services, evaluations of individual service components, identification of service gaps, industry benchmarking, exploration of potential unmet service needs, and collection of management performance data. Expected Outcomes This report will comprehensively present the current state of owner satisfaction in Yuehai Property's residential property management services. It will help the company accurately identify service deficiencies, uncover latent needs among owners, and clarify its market positioning and competitive advantages through comparison with industry benchmarks. Additionally, the report will support data-driven decisions in performance evaluation, resource optimization, and the development of service improvement strategies, ultimately achieving dual improvements in customer satisfaction and enterprise service capabilities.
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