Jingneng Group - Property Service Satisfaction Survey of Tianjin Haiyu City
Case Details
Company Profile Tianjin Haihang Donghai Coast Development Co., Ltd. is a wholly-owned subsidiary of Jingneng Property Holdings Co., Ltd., dedicated to comprehensive urban development. In the context of rapid urbanization, the company successfully launched Phase I and Phase II of the Haiyu City project, attracting a large number of residents. Committed to a human-centered development philosophy, the company places strong emphasis on living quality and community services, and holds significant influence in the Beijing-Tianjin-Hebei region market.
Research background
As residents' expectations for living standards continue to rise, property services serve as a key indicator of residential project value, directly influencing resident satisfaction and project reputation. To further optimize the property management of the Haiyu City project, Tianjin Haihang Donghai Coast Development Co., Ltd. aims to conduct a systematic evaluation to establish a scientific satisfaction metrics framework, comprehensively understanding current service levels and existing issues, guiding the refinement and humanization of property management, and ultimately enhancing overall brand value and resident loyalty.
Research scope
In September 2023, CEIDEA Research was commissioned by Tianjin Haihang Donghai Coast Development Co., Ltd. to conduct a specialized survey on property service satisfaction for the Haiyu City project. This study focused on key service areas, including security, cleaning, maintenance, and client response, employing a combination of questionnaire surveys and in-depth interviews with residents. The target population comprised current residents of Haiyu City Phase I and Phase II, with the aim of evaluating overall satisfaction with service quality, identifying service improvement suggestions, and capturing residents' expectations for future services. CEIDEA Research conducted data analysis and model development to help Tianjin Haihang identify service strengths and weaknesses, establish a comprehensive property satisfaction evaluation system, and propose actionable optimization recommendations.
Expected outcomes
Through this study, Tianjin Haihang Donghai Coast Development Co., Ltd. will establish a scientific and systematic mechanism for evaluating and managing property service quality. This will provide clear direction and improvement objectives for the property management team. The research will enable the company to more accurately align with resident needs, strengthen coordination between service and operations, enhance the living experience and resident loyalty for the Haiyu City project, and further support the company in building a high-quality residential brand image, thereby strengthening its competitive position in the regional market.
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