Informa Markets B.V. - Exhibition Attendee Satisfaction Survey
Company overview
Informa Markets B.V. is a global leader in exhibition and event planning, part of the Informa Group (Informa PLC), headquartered in London. The company specializes in organizing high-quality industry events to facilitate in-depth exchanges and commercial development between enterprises and clients, serving sectors including pharmaceuticals, food, technology, and manufacturing. Its exhibition programs are spread across the globe and have earned consistent recognition and participation from industry professionals.
Research background
Informa Markets B.V. organizes numerous professional exhibitions worldwide annually, providing a platform for exhibitors and industry professionals to share information, conduct business negotiations, and explore collaborative opportunities. The 2024 Health & Natural Ingredients and Food Ingredients Exhibition (Hi & Fi Asia China) is one of Informa's key exhibitions in the health and food sectors, entrusted with the dual mission of shaping market trends and delivering industry value. To ensure that exhibition content and services continue to meet the diverse expectations of exhibitors and attendees, and to provide strategic input for future event planning, Informa Markets B.V. commissioned CEIDEA Research to conduct a systematic satisfaction survey of participants at the 2024 Hi & Fi Asia China exhibition in June 2024.
Research scope
This study employed offline questionnaire surveys to collect data from domestic and international exhibitors and professional attendees at the 2024 Hi & Fi Asia China exhibition. The questionnaire was designed around multiple dimensions including overall attendee satisfaction, exhibition content richness and professionalism, venue facilities and services, on-site interaction and engagement experiences, online service quality, and attendees' intentions to participate in future exhibitions as well as suggestions for improvement. During the exhibition, dedicated survey stations were established, and trained personnel were assigned to guide participants in completing the questionnaires, ensuring the data collected was broad-based, authentic, and representative.
Expected outcomes
Based on this research, Informa Markets B.V. will receive a comprehensive analysis report on exhibition satisfaction, identifying strengths and weaknesses in areas such as service processes, content planning, and venue facilities. The findings will provide strategic decision support for future improvements in exhibition content, operational procedures, and resource allocation. The results will help the company enhance the overall experience of exhibitors and attendees, strengthen the exhibition's industry influence and brand appeal, and promote the continued internationalization, professionalization, and efficiency of the Hi & Fi Asia China exhibition.
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