Hengzheng Group - Owner Satisfaction Survey
Company overview
Shenzhen Hengzheng Real Estate Group Co., Ltd. was established in 1996 and is a comprehensive urban development group specializing in real estate development, investment, construction, and operations. The company's business operations cover key cities including Shenzhen, Dongguan, Huizhou, Yantai, Sanya, and Yanji, offering four product lines: urban complexes, urban luxury residences, urban premium homes, and coastal resort properties. Hengzheng Group is committed to delivering high-quality living spaces and continuously improving the living environment. Through its premium products and services, the group has earned high recognition and trust from consumers and the market...
Research background
In the context of a maturing real estate industry, owner satisfaction has become a key indicator for evaluating the value of property services and the competitiveness of residential products. Hengzheng Group recognizes that accurately understanding actual owner perceptions of property services enables the identification of service weaknesses and clear improvement directions, while also providing valuable insights for future residential product design and community operation optimization. Therefore, a professional research approach is necessary to systematically assess the gap between current service performance and client expectations across various projects.
Research scope
In November 2018, CEIDEA Research was commissioned by Shenzhen Hengzheng Real Estate Group Co., Ltd. to conduct a specialized owner satisfaction survey across 14 residential projects under the group's portfolio: Hengzheng Yuan, Hengzheng Mingyuan, Xiangyi Mingyuan, Hengzheng Jiaoyuan, Hengzheng Yiyuan, Hengzheng Xingyuan, Hengzheng Jin Yuan, Hengzheng Ruiyuan, Jinhu Yiyuan, Hengzheng Hui Yicheng, Hengzheng Zhongyuan Yuzhi, Hengzheng Rongyue Fu, Xiangmi Yuan, and Shangdong International. The survey covered over 10,000 owner households, employing a combination of telephone and in-person interviews to systematically collect comprehensive feedback on property service performance, including service attitude, response time, facility maintenance, and environmental hygiene. The study specifically focused on identifying key service pain points and improvement opportunities.
Expected outcomes
This study is expected to comprehensively understand the current state of owner satisfaction across Hengzheng Group's residential projects, systematically evaluate the performance of property services in service details, response mechanisms, and facility maintenance, and clearly define future optimization directions in service content, management approaches, and client communication. The findings will provide strong data support and professional recommendations for Hengzheng Group to establish a scientific satisfaction evaluation framework, enhance community facilities, improve service quality, and strengthen owner loyalty, ultimately contributing to the enhancement of the group's brand image and customer retention.
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