Hengshu Property Management - Resident Satisfaction Survey
Company overview
Dongguan Hengshu Property Management Co., Ltd. was established in 2005 and is one of the leading commercial property management companies in Dongguan. The company manages the 'First International' project, located in the core area of the Dongguan CBD, featuring a large shopping mall, commercial pedestrian street, five-star hotel, international procurement exhibition center, premium office towers, and high-end business apartments. It is one of the most comprehensive commercial real estate developments in South China. Hengshu Property has built a strong brand image through its high-quality services and professional management capabilities
Research background
To advance the Hengshu Property brand beyond Dongguan and into broader markets, the company aims to establish a benchmark project by enhancing residential property service standards. This initiative will serve as a key foundation for future brand expansion and market penetration. As residential customer service demands continue to rise, traditional management models are no longer sufficient to meet residents' personalized and refined expectations. Therefore, the company has decided to engage a third-party research institution to conduct a comprehensive satisfaction survey of residential property services, providing systematic support for service optimization and experience enhancement
Research scope
In August 2015, CEIDEA Research was commissioned by Dongguan Hengshu Property Management Co., Ltd. to conduct a satisfaction survey on the residential project 'First International' using an innovative mobile-based push notification research method. The survey focused on residents' satisfaction levels and recommendations regarding living environment, property services, supporting facilities, security management, and communication efficiency. It aimed to deeply uncover residents' authentic needs and feedback in daily service experiences, providing a data-driven assessment of the overall resident experience
Expected outcomes
The satisfaction data and resident suggestions collected through the survey will provide scientific evidence for Hengshu Property to optimize service processes, enhance service experiences, and strengthen customer relationship management. The project outcomes will not only provide direction for the 'First International' project to become a model of excellence in residential property services, but also lay a solid foundation for the Hengshu Property brand to expand beyond Dongguan and achieve broader market growth
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