Sun World Group - Property Service Satisfaction Survey
Company overview
Shenzhen Sun World Group Co., Ltd. is a large, diversified, domestic and international private enterprise group, with real estate development at its core, and operations spanning construction, property management, retail, hotel operations, commercial logistics, and media. The group adheres to the mission of "Dedication to the Nation, Service to Society, and Continuous Value Enhancement for Clients" and the business philosophy of "Steady and Practical, Innovative and Forward-Looking, Honest and Efficient." It has achieved stable development across multiple business segments, with operations extending both domestically and internationally. As a core business unit, Sun World Property Development has seized opportunities presented by urbanization and successfully developed multiple residential projects in Shenzhen, with a cumulative built area exceeding 2000,000 square meters. The group also owns landmark premium office buildings such as the Sun World Center and Wenbo Center, providing high-quality office environments for enterprise clients.
Research background
As the real estate market gradually shifts from development-driven to operation-driven models, owners of residential and office properties are demanding higher standards in service quality. In response, Shenzhen Sun World Group urgently needs to conduct a systematic customer satisfaction survey to enhance the overall level of property services, improve client satisfaction, and strengthen brand recognition. By quantitatively evaluating clients' perceptions of current service performance, the survey will identify weaknesses in management and potential areas for optimization, thereby supporting the group in establishing a scientific and closed-loop system for future service improvements, client relationship management, and performance evaluation.
Research scope
In October 2019, CEIDEA Research was commissioned by Shenzhen Sun World Group Co., Ltd. to conduct a specialized survey on the satisfaction of residential and office building property owners. The survey included 2,573 residential property owners and 175 office building property owners. Face-to-face questionnaires were collected through home visits to ensure data authenticity and representativeness. The survey assessed owners' overall evaluations of property service response, environmental hygiene, security, facility maintenance, and client communication, while also collecting suggestions for improvement. This enables the company to better understand the core needs of different client groups.
Expected outcomes
The survey results will provide Shenzhen Sun World Group with a scientific and quantifiable property service satisfaction evaluation system, supported by comprehensive data. This will serve as a foundation for decision-making in optimizing performance evaluation mechanisms, adjusting property service processes, and enhancing client experience. The final report will help the company strengthen client relationship management, improve its brand service reputation, and achieve the standardization, refinement, and continuous optimization of property management services, thereby providing solid support for the group's high-quality operational strategy.
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