Nanjing Fujitsu Corporation - Market Entry Research for Electric Vehicle Charging Systems
Company overview
Nanjing Fujitsu-NanDa Software Technology Co., Ltd. was established in 1999 through joint investment by Fujitsu Corporation of Japan and Nanjing University. It is the sole system and foundational software R&D center of Fujitsu's Software Business Group in China. Leveraging Fujitsu's strong technical expertise in global IT solutions and Nanjing University's research advantages in information sciences, the company focuses on software product development, enterprise informatization consulting services, and outsourced solution delivery. Headquartered in the Nanjing Software Valley, the company operates an in-house R&D center spanning 18,000 square meters, and maintains branch offices in Jiangyan, Suzhou, and Yokohama, Japan, providing customized, high-value software R&D services to clients in both China and Japan.
Research background
With the global transition of energy structures and the continuous advancement of China's new energy vehicle (NEV) industry policies, the NEV market is experiencing rapid growth, driving an explosive increase in demand for supporting infrastructure—particularly electric vehicle charging systems. In response to this emerging market opportunity, Fujitsu-NanDa plans to expand its R&D focus into electric vehicle charging systems. To ensure that new product development aligns closely with actual market needs, the company needs to systematically understand industry pain points, user feedback, and improvement expectations from multiple perspectives—including end-users, vehicle manufacturers, and maintenance service providers—thereby formulating a technically feasible technical roadmap and market strategy.
Research scope
In May 2016, CEIDEA Research was commissioned by Nanjing Fujitsu-NanDa Software Technology Co., Ltd. to conduct a comprehensive investigation into the development requirements for electric vehicle charging systems. The study involved multiple stakeholders, including suppliers of EV charging systems, leading NEV brand manufacturers, vehicle owners, and automotive repair shops. Through one-on-one in-depth interviews with executives, the research gathered information on company scale and R&D investments in new energy vehicles and charging systems, identifying pain points related to compatibility, stability, and cost control. Concurrently, a questionnaire survey was conducted with technical personnel from various brand vehicle repair departments and a subset of vehicle owners to collect multi-dimensional data on the performance evaluation, failure frequency, maintenance costs, and improvement suggestions for different brand charging systems.
Expected outcomes
This research is expected to enable Fujitsu-NanDa to accurately identify technical bottlenecks and user demand disparities in real-world applications of electric vehicle charging systems, and to deeply explore the integrated expectations of various industry participants regarding functionality, safety, and intelligence levels. The findings will assist the company in clarifying key product development directions and technical specifications. The final report will provide comprehensive data support and empirical evidence for formulating product planning, optimizing functional design, and developing commercialization strategies for the charging system. This will facilitate the company's rapid entry into the new energy vehicle support ecosystem and enable the effective translation of its technological advantages.
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