Gongzhong Minying Group - Feasibility Study of a Professional Market for Original Designer Fashion
Company overview
Gongzhong Minying Group Co., Ltd. was established on September 21, 2010, jointly founded by several well-known private enterprises based in Dongguan. The group primarily operates in real estate development and operation, investment and asset management, property management, and is committed to promoting regional economic development and urban construction. In recent years, the group has actively explored diversified business models, particularly in the field of original designer brands and specialized markets. The group aims to establish a foothold in the fashion industry through resource integration and innovative strategic positioning.
Research background
As domestic consumers' attention toward original designer brands continues to rise, the market for original designer fashion has gradually emerged as a new growth driver within the fashion industry. Gongzhong Minying Group has observed this trend and intends to develop a dedicated professional market for original designer fashion on its existing plot of land. To better assess the market's potential and feasibility, the group requires a comprehensive understanding of the macro-environment, market size, competitive landscape, and consumer demand and behavior, enabling the formulation of a scientifically grounded market entry strategy.
Research scope
In November 2019, CEIDEA Research was commissioned by Gongzhong Minying Group to conduct a feasibility study for a professional market dedicated to original designer fashion. The research employed a multi-method approach, including desk research, in-depth qualitative interviews (IDI), offline questionnaires, and online surveys, to comprehensively understand the current market situation and potential. Specific research components included: 1) macro-environmental analysis to examine the development trends, industry scale, and competitive dynamics of the original designer fashion market; 2) brand investigations to understand the operational models, brand positioning, market demand, and cooperation intentions of original fashion brands; 3) B-end consumer research (wholesalers, e-commerce platforms, buyers, etc.) to evaluate their perceptions of the project site, market demand, procurement patterns, and supply chain management; 4) C-end consumer research (retail consumers) to gain in-depth insights into purchasing preferences, brand awareness, consumption habits, price sensitivity, and online and offline shopping behaviors.
Expected outcomes
The final report of this study will provide Gongzhong Minying Group with in-depth insights into the original designer fashion market, analyzing current market size, competitive dynamics, and consumer demand to enable an accurate assessment of market potential and entry feasibility. Additionally, the report will offer empirical support for key decisions including project site selection, market positioning, business format planning, brand selection, and marketing strategies, ensuring the group's successful implementation and long-term competitive advantage in this emerging market. The research findings will serve as a solid decision-making foundation for the group to develop a competitive and effective strategic development plan for the original designer fashion market.
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