JinYiLong Biotechnology - Consumer Acceptance Research on Self-heating Canned Foods
Company overview
JinYiLong Biotechnology was established in 2018, with its registered office located in Qianhai, Shenzhen. The company specializes in the R&D and sales of biotechnology products (excluding human stem cells) and biopharmaceuticals, as well as the procurement and distribution of agricultural products (including fruits, vegetables, grains, meat, eggs, poultry, and livestock). JinYiLong Biotechnology continuously innovates and advances its R&D capabilities, aiming to deliver high-quality biotechnology and agricultural products to consumers. Leveraging its strong technical expertise and industry experience, the company has gradually established a solid market presence, striving to meet evolving market demands and promote continuous industry development
Research background
JinYiLong Biotechnology is currently developing a self-heating canned food product, aiming to provide consumers with a convenient and quick food option. However, prior to the product's official launch, there remains insufficient understanding of consumer acceptance, consumption scenarios, and purchasing behaviors regarding this product. Therefore, to better understand consumer needs and accurately profile the target audience, JinYiLong Biotechnology has commissioned market research to investigate the acceptance level, consumption scenarios, and purchasing habits of canned food consumers in Shenzhen. Through this research, JinYiLong Biotechnology hopes to refine its product design, marketing strategies, and promotional plans based on genuine consumer feedback, ensuring successful market launch
Research scope
In April 2020, CEIDEA Research conducted a questionnaire survey among canned food consumers in the Shenzhen region on behalf of JinYiLong Biotechnology. The focus of the survey was to deeply understand consumers' acceptance of self-heating canned food products, their consumption habits, and their needs for consumption scenarios. Specific research topics included: 1) Acceptance of self-heating canned food products, including understanding whether consumers are willing to try such products and identifying the factors influencing their purchasing decisions (such as taste, convenience, and price); 2) Analysis of consumption scenario needs, assessing the situations in which consumers would choose to consume self-heating canned food (such as at home, during outdoor travel, or in emergencies); 3) Analysis of consumption behavior, including understanding the frequency of purchases, purchasing channels, and preferences for self-heating food; 4) Consumer expectations for the product, including collecting expectations regarding product taste, packaging design, and nutritional content. Based on these data, CEIDEA Research will provide JinYiLong Biotechnology with a comprehensive analysis of consumer behavior, needs, and preferences
Expected outcomes
Through this research, JinYiLong Biotechnology will obtain a precise consumer profile and gain in-depth insights into the demand and acceptance levels of self-heating canned food in the target market. These data will provide strong support for the company's product design, pricing strategy, marketing promotion, and sales channel planning. The research report will help identify potential market opportunities and consumer pain points, optimize product positioning, and ensure the product meets actual consumer needs. Additionally, the report will provide detailed insights into consumption scenarios, enabling the company to develop more targeted promotional strategies during market promotion, ensuring consumer recognition and market success upon product launch
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