Kegao Electric Appliances - Product Testing and Consumer Demand Research
Company overview
Guangdong Kegao Electric Appliances Co., Ltd., established in 1997 and located in the Shizhuang Science and Technology Industrial Park, Nansha District, Foshan City, is a nationally recognized high-tech enterprise specializing in ultrasonic technology applications. The company integrates research and development, design, manufacturing, and sales, offering a wide range of products including humidifiers, misters, diffusers, essential oils, and beauty devices. Its business operations span both domestic and international markets, positioning it as a well-known supplier of diffusers and related products
Research background
As consumer awareness of lifestyle quality and home environment continues to grow, demand for diffuser products is on the rise. Guangdong Kegao Electric Appliances plans to launch a new generation of diffusers. To ensure the new product accurately meets the actual needs of its target market and enhances market acceptance, the company has decided to conduct a comprehensive consumer demand study prior to product launch. This study aims to collect genuine user feedback on product functions, aesthetics, usage scenarios, and other aspects, providing actionable insights for product optimization and market strategy.
Research scope
In July 2020, CEIDEA Research was commissioned by Guangdong Kegao Electric Appliances to conduct a consumer demand study for the new generation diffuser. The research primarily employed product testing and in-depth consumer interviews, inviting target consumers to experience the product firsthand. Structured questionnaires were also used to gather feedback on users' usage habits, functional preferences, design aesthetics, scent preferences, and brand awareness. The study covered diverse age groups, occupational backgrounds, and usage contexts to ensure sample representativeness and data applicability.
Expected outcomes
This research will provide Guangdong Kegao Electric Appliances with detailed data to accurately identify the target user group and their specific needs for diffuser products. It will also analyze trends in user preferences, functional configurations, and design aesthetics, offering clear guidance for product improvement and feature iteration. Ultimately, the research findings will enhance the market alignment of the new product, strengthen the brand's competitiveness in niche segments, and support precise marketing and efficient commercialization of the new product launch.
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