Zhejiang Huawei Communication Technology - 2020 Zhejiang Huawei Customer Satisfaction Survey
Company overview
Zhejiang Huawei Communication Technology Co., Ltd. was established in 1999 as a joint venture between Huawei Technologies Co., Ltd. and Zhejiang Telecom Industry Group Corporation. It is a high-tech enterprise specializing in ICT (Information and Communication Technology) talent learning and development. As a wholly-owned subsidiary of Huawei, Zhejiang Huawei provides training services across the global ICT value chain and has grown into the world's largest ICT talent training institution, having delivered over 150,000 professional talents to the industry. The company currently serves more than 100 domestic enterprise clients and over 20 academic institutions.
Research background
As Huawei continues to expand its capabilities in ICT talent development, customer satisfaction has become a key factor in business expansion and brand building. To better understand the needs of enterprise clients regarding Huawei's products and training services, Huawei decided to shift from its internal satisfaction surveys to third-party professional research. The purpose of this change is to ensure the objectivity and professionalism of the research findings, thereby improving service quality, optimizing products and services, and further enhancing customer satisfaction.
Research scope
In September 2020, CEIDEA Research was commissioned by Huawei to conduct a customer satisfaction survey among Huawei's enterprise clients. Through field visits and in-depth interviews, feedback was collected from enterprise clients regarding Huawei's products, training services, and overall customer experience. The research covered: analysis of client satisfaction with Huawei's ICT products, quality of training services, feedback on product performance, effectiveness of training content, and satisfaction with customer support services. The study also focused on identifying client pain points, unmet needs, and expectations for Huawei's future training services, providing relevant recommendations for improvement.
Expected outcomes
The research report will comprehensively reflect the current status of Huawei's products and training services within enterprise clients, including customer satisfaction levels, potential issues, industry-wide pain points, and specific client needs. The final report will provide Huawei with a detailed analysis of customer feedback and satisfaction, serving as a critical basis for optimizing products and services, formulating more targeted customer care strategies, and enhancing customer satisfaction and loyalty.
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