RenYuan Health - Research on the Demand for Value-Added Services among Middle-Aged and Elderly Consumers in Health Supplements
Case Details
Company Profile Guangdong RenYuan Health Management Co., Ltd. specializes in brand development and management within the large health industry, offering services in health product marketing, health service project development, and various related event planning and organization. The company operates multiple health brands and product lines, committed to delivering scientific, personalized, and systematic health management services for middle-aged and elderly consumers, and is a representative health industry enterprise in the South China region. Research Background With the rapid pace of population aging in China, middle-aged and elderly consumers are becoming more health-conscious, resulting in a continuous rise in demand for health products and services. However, this group displays significant diversity in consumption behavior, product preferences, and service preferences. To enhance customer experience, strengthen customer relationships, and solidify its brand advantages, Guangdong RenYuan Health Management Co., Ltd. commissioned CEIDEA Research in June 2023 to conduct a deep market segmentation study focused on middle-aged and elderly consumers. The primary objective is to gain a comprehensive understanding of their acceptance and specific needs regarding value-added services, thereby driving optimization and innovation in the company's service system. Research Scope In June 2023, CEIDEA Research was commissioned by Guangdong RenYuan Health Management Co., Ltd. to carry out a market research study targeting middle-aged and elderly consumers. The study population includes current users of the company's existing products—such as Puyuan Coenzyme Q10, Yuyi Lingzhi Spore Powder, and Qingzhi Kang Omega-3—as well as middle-aged and elderly individuals with potential purchasing capacity. The research employed a mixed-method approach, comprising 20 in-depth interviews conducted in stores and at home visits, and a quantitative survey of 800 respondents across commercial venues, residential communities, and parks. Survey topics covered purchasing habits, product awareness, demand for value-added services, acceptance of courses, and brand loyalty, with the aim of building a clear customer profile and a comprehensive list of value-added service needs. Expected Outcomes This study will help Guangdong RenYuan Health Management Co., Ltd. establish a detailed service demand database covering the middle-aged and elderly customer base, clearly identifying their preferences for value-added services such as health education, wellness courses, and personalized care. Through systematic analysis and customer feedback, the company can accurately design service offerings to improve customer satisfaction and brand loyalty. Additionally, the research findings will provide data support for the development of more targeted product promotion and service operation strategies, further reinforcing its leadership position in the market for health supplements and services for middle-aged and elderly consumers.
Company overview
Guangdong RenYuan Health Management Co., Ltd. specializes in brand development and management within the large health industry, offering services in health product marketing, health service project development, and various related event planning and organization. The company operates multiple health brands and product lines, committed to delivering scientific, personalized, and systematic health management services for middle-aged and elderly consumers, and is a representative health industry enterprise in the South China region.
Research background
With the rapid pace of population aging in China, middle-aged and elderly consumers are becoming more health-conscious, resulting in a continuous rise in demand for health products and services. However, this group displays significant diversity in consumption behavior, product preferences, and service preferences. To enhance customer experience, strengthen customer relationships, and solidify its brand advantages, Guangdong RenYuan Health Management Co., Ltd. commissioned CEIDEA Research in June 2023 to conduct a deep market segmentation study focused on middle-aged and elderly consumers. The primary objective is to gain a comprehensive understanding of their acceptance and specific needs regarding value-added services, thereby driving optimization and innovation in the company's service system.
Research scope
In June 2023, CEIDEA Research was commissioned by Guangdong RenYuan Health Management Co., Ltd. to carry out a market research study targeting middle-aged and elderly consumers. The study population includes current users of the company's existing products—such as Puyuan Coenzyme Q10, Yuyi Lingzhi Spore Powder, and Qingzhi Kang Omega-3—as well as middle-aged and elderly individuals with potential purchasing capacity. The research employed a mixed-method approach, comprising 20 in-depth interviews conducted in stores and at home visits, and a quantitative survey of 800 respondents across commercial venues, residential communities, and parks. Survey topics covered purchasing habits, product awareness, demand for value-added services, acceptance of courses, and brand loyalty, with the aim of building a clear customer profile and a comprehensive list of value-added service needs.
Expected outcomes
This study will help Guangdong RenYuan Health Management Co., Ltd. establish a detailed service demand database covering the middle-aged and elderly customer base, clearly identifying their preferences for value-added services such as health education, wellness courses, and personalized care. Through systematic analysis and customer feedback, the company can accurately design service offerings to improve customer satisfaction and brand loyalty. Additionally, the research findings will provide data support for the development of more targeted product promotion and service operation strategies, further reinforcing its leadership position in the market for health supplements and services for middle-aged and elderly consumers.
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