EACHY LiXu - Consumer Storage Needs Research
Company overview
EACHY LiXu was founded in 2014 with the mission of 'exploring a state of ease and comfort in body and mind.' By deeply investigating the relationship among people, objects, and space, the brand has evolved into a lifestyle-oriented storage brand that champions a light, elegant aesthetic. The brand consistently conveys values of gentleness, freedom, inner harmony, and a pursuit of beauty, through continuous design innovation and product refinement, delivering consumers a storage lifestyle that seamlessly blends functionality and visual appeal. In recent years, the storage products market has seen rapid expansion, with increasingly fierce competition. The rapid development of online e-commerce platforms has intensified brand competition across multiple fronts—product quality, pricing, brand strength, and marketing strategies. To establish a competitive advantage in this fast-changing market, EACHY urgently needs to gain a deep understanding of consumers' specific needs, usage experiences, and consumption behaviors across different storage scenarios, in order to develop differentiated product lines and provide solid data support for precise market positioning and promotional strategies.
Research background
In December 2024, CEIDEA Research was commissioned by the EACHY brand to conduct a systematic study on consumer needs and market structure. This research employed a combined qualitative and quantitative approach. The qualitative component, based on a three-level needs model, utilized in-depth interviews to uncover both explicit and implicit needs of consumers across diverse storage scenarios—such as at home, in the office, and during travel—building a comprehensive consumer needs database. The quantitative component applied the dual-dimension model, designing a structured questionnaire targeting diverse demographic groups to collect large-scale data and generate a needs scatter plot, which was then analyzed statistically to explore differences in demand across market segments. Concurrently, the project conducted an in-depth analysis of the market structure within the storage products industry, covering market categorization, market size, competitive dynamics, and emerging trends, providing a systematic foundation for EACHY's product strategy and market positioning.
Research scope
This research will help EACHY build a full lifecycle consumer needs map, clearly identifying core demands across different scenarios and user groups, and conducting in-depth analysis of market structure and potential opportunities in niche segments. The findings will provide actionable insights for the brand, including recommendations for new product development, targeted outreach strategies for specific consumer segments, and reference materials for marketing messaging. These insights will empower EACHY to accurately identify market gaps and growth potential, thereby enhancing its core competitiveness and market share.
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