Beijing Sanrun Tech Agriculture Co., Ltd. - Consumer Research on Premium Fruit Products
Company overview
Beijing Sanrun Tech Agriculture International Co., Ltd. is a high-tech enterprise specializing in the planning, construction, and operation of modern agricultural parks. The company provides comprehensive agricultural park solutions to government and corporate clients, backed by strong technical expertise and extensive practical experience. It has developed significant technological achievements in key areas such as root-restricted cultivation, three-dimensional agricultural facilities, and environmental control systems. Its self-developed agricultural parks center on premium grape and cherry cultivation and have established a strong market presence. The company actively expands its partnerships with cities and parks across the country, offering integrated services including planning and design, construction, operations management, resource integration, and project financing. With the continuous rise in consumption capacity and quality expectations among China's high-income population, the demand for premium fruit products is growing rapidly. Beijing Sanrun Tech Agriculture International Co., Ltd. aims to further expand its sales channels for premium fruits by precisely identifying the needs and preferences of target consumers, thereby optimizing the production and sales strategies of its high-standard agricultural product bases. In major cities such as Beijing, Shanghai, Guangzhou, and Shenzhen—where high-net-worth individuals are concentrated—the company intends to conduct professional research to understand consumers' purchasing behaviors, psychological expectations, and potential needs regarding premium fruit products. This will enhance market alignment and customer satisfaction, ultimately improving overall profitability and brand influence.
Research background
In August 2018, CEIDEA Research was commissioned by Beijing Sanrun Tech Agriculture International Co., Ltd. to conduct a consumer behavior study on premium fruits across Beijing, Shanghai, Guangzhou, and Shenzhen. This study employed qualitative research methods, involving in-depth interviews with high-net-worth individuals. The interviews covered a range of topics, including basic demographic information, consumption levels and frequency, preferences for premium fruit products, brand awareness, consumption pain points, price acceptance ranges, expectations regarding packaging and quality, preferred purchasing channels, and habits of media exposure. Through targeted invitations and face-to-face interviews, the study ensured data authenticity and reliability, providing first-hand insights to support future product development decisions.
Research scope
This research will provide Beijing Sanrun Tech Agriculture with detailed data to support the formulation of product development and sales strategies. It aims to clearly identify the actual needs and purchasing behaviors of high-income consumers for premium fruits, optimize product structure, packaging design, and pricing strategies, enhance market acceptance and customer satisfaction, and further strengthen the brand's competitiveness and influence in the premium consumption market.
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