Qiku Technology - New Product Concept Testing Research
Company overview
Qiku Internet Network Technology (Shenzhen) Co., Ltd. (referred to as "Qiku Technology") is an emerging internet technology company headquartered in Shenzhen, dedicated to delivering more convenient and personalized products and services through technological innovation and intelligent design. Its core business spans smart hardware, mobile applications, and internet platforms, with a strong focus on user needs, emphasizing practicality, design aesthetics, and intelligent experiences. The company aims to establish a differentiated brand positioning in the highly competitive internet technology market.
Research background
In a rapidly evolving consumption environment, accurately capturing user needs during the product journey from concept to market launch has become critical. Qiku Technology plans to develop a new smart product, and to ensure that its R&D and market positioning are more targeted, the company intends to gather authentic user feedback in real-life contexts to validate the feasibility and market acceptance of the product concept. Particularly in areas such as functional innovation, design philosophy communication, and pricing strategy, the company urgently requires first-hand user data to mitigate development risks and enhance the success rate of the new product launch.
Research scope
In August 2015, CEIDEA Research was commissioned by Qiku Technology to conduct a deep-dive interview-based product concept testing study. The target respondents represented typical members of the intended consumer group. Interview topics included: consumers' understanding and interest in the new product concept, appeal of product features and design, perceived differences from existing products, preferences in information reception methods, price acceptance ranges, and future purchase intentions. Through guided testing techniques, user feedback on key product features and potential areas for improvement were collected, ensuring the data's authenticity, reliability, and strategic insight value.
Expected outcomes
The final report will comprehensively present target users' perceptions and interest levels toward the new product concept, helping Qiku Technology identify key user concerns and potential unmet needs at the early stages of product development, thereby improving feature alignment and user experience satisfaction. Additionally, the research findings will provide a solid theoretical and data foundation for subsequent market pricing strategies, product messaging, and the refinement of core selling points, ensuring that the product launch strategy is both actionable and market-oriented.
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