Jiangsu Lingbao Pharmaceutical Co., Ltd. - Consumer Research on LiangYing Anti-Fungal Hair Wash
Company overview
Jiangsu Lingbao Pharmaceutical Co., Ltd. is a professional pharmaceutical enterprise integrating research and development, production, and sales. The company is located in the Wuxi National High-Tech Industrial Development Zone, Jiangsu Province, situated at a key transportation hub, adjacent to the Jing-Shu Railway and the Huhang-Ning Expressway, just 5 kilometers from Wuxi Airport, offering convenient access. With an initial investment of 6 million U.S. dollars and a total land area exceeding 8,000 square meters, the company officially commenced operations on June 15, 2004, and has simultaneously passed the national pharmaceutical GMP certification. It is one of the representative pharmaceutical companies in the region with a modern management system.
Research background
LiangYing Polyketone Conazole Hair Wash is a prescription hair wash developed by Lingbao Pharmaceutical for treating fungal infections, offering effective relief for conditions such as dandruff and seborrheic dermatitis. Although the product is available in select large pharmacies, its market performance has fallen short of expectations due to intense market competition and limited brand awareness. To enhance product competitiveness, the company urgently needs to gain a deeper understanding of consumers' real usage experiences, purchasing behaviors, and decision-making processes in order to identify untapped market potential.
Research scope
In June 2017, CEIDEA Research was commissioned by Lingbao Pharmaceutical to conduct qualitative focus group discussions on the LiangYing Polyketone Conazole Hair Wash product in three cities—Chengdu, Qingdao, and Hefei. Participants included actual users and individuals with interest in using the product. The study collected genuine consumer feedback on subjective perceptions of product efficacy, usage experiences, purchasing pathways, brand awareness, price tolerance, and comparisons with competing products. Through professional facilitation and interactive discussions, the research aimed to uncover consumers' underlying needs and psychological expectations, providing actionable insights for accurately defining the user profile.
Expected outcomes
The final research report will help Lingbao Pharmaceutical systematically understand consumers' perceptions of the product's effectiveness and overall brand image, identify key drivers behind user decision-making, and detect potential consumption barriers and market opportunities. The findings will provide clear direction for product optimization, targeted marketing strategies, and communication planning, enabling the brand to achieve a breakthrough in the highly competitive scalp care market. Company Overview Jiangsu Lingbao Pharmaceutical Co., Ltd. is a professional pharmaceutical enterprise integrating research and development, production, and sales. The company is located in the Wuxi National High-Tech Industrial Development Zone, Jiangsu Province, situated at a key transportation hub, adjacent to the Jing-Shu Railway and the Huhang-Ning Expressway, just 5 kilometers from Wuxi Airport, offering convenient access. With an initial investment of 6 million U.S. dollars and a total land area exceeding 8,000 square meters, the company officially commenced operations on June 15, 2004, and has simultaneously passed the national pharmaceutical GMP certification. It is one of the representative pharmaceutical companies in the region with a modern management system. Research Background LiangYing Polyketone Conazole Hair Wash is a prescription hair wash developed by Lingbao Pharmaceutical for treating fungal infections, offering effective relief for conditions such as dandruff and seborrheic dermatitis. Although the product is available in select large pharmacies, its market performance has fallen short of expectations due to intense market competition and limited brand awareness. To enhance product competitiveness, the company urgently needs to gain a deeper understanding of consumers' real usage experiences, purchasing behaviors, and decision-making processes in order to identify untapped market potential. Research Scope In June 2017, CEIDEA Research was commissioned by Lingbao Pharmaceutical to conduct qualitative focus group discussions on the LiangYing Polyketone Conazole Hair Wash product in three cities—Chengdu, Qingdao, and Hefei. Participants included actual users and individuals with interest in using the product. The study collected genuine consumer feedback on subjective perceptions of product efficacy, usage experiences, purchasing pathways, brand awareness, price tolerance, and comparisons with competing products. Through professional facilitation and interactive discussions, the research aimed to uncover consumers' underlying needs and psychological expectations, providing actionable insights for accurately defining the user profile. Expected Outcomes The final research report will help Lingbao Pharmaceutical systematically understand consumers' perceptions of the product's effectiveness and overall brand image, identify key drivers behind user decision-making, and detect potential consumption barriers and market opportunities. The findings will provide clear direction for product optimization, targeted marketing strategies, and communication planning, enabling the brand to achieve a breakthrough in the highly competitive scalp care market.
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