Lanjian Beverage Group - Research on Female Consumers of Drinking Water
Company overview
Lanjian Beverage Group, based in Sichuan, is a leading beverage company in the Sichuan and Southwest China region, operating 11 subsidiaries and 5 raw material production bases. The group's business spans the production and sales of plant-based protein beverages and natural mineral water. As a key player in the industry, Lanjian's beverage products have consistently ranked first in sales volume within the Southwest China market for eight consecutive years, while its natural mineral water production and sales have ranked first nationwide. The group adheres to a development philosophy of "natural, healthy, and premium quality," committed to building a locally competitive beverage brand
Research background
With the rise of health awareness and evolving consumption patterns, female consumers have demonstrated increasingly strong purchasing power and brand influence in the beverage market. As a key demographic segment in the beverage industry, the preferences and needs of female consumers directly shape product development strategies and marketing approaches. To gain a more accurate understanding of female consumers in Chengdu regarding their drinking behaviors, brand awareness, and product preferences, Lanjian Beverage has commissioned a comprehensive consumer research study.
Research scope
In 2023, CEIDEA Research, Chengdu Branch, was entrusted by Lanjian Beverage Group to conduct a consumer study on the theme of "female drinking behaviors and brand awareness." This research focuses on female consumers in Chengdu, covering users across various age groups, occupational backgrounds, and lifestyle profiles. The study examines key aspects including daily drinking habits, frequency of consumption, preferred water sources, expectations for packaging design, decision-making logic behind brand selection, receptiveness to health-functional beverages, and preferred purchasing channels, aiming to deeply understand the specific needs and consumption psychology of the target group.
Expected outcomes
Through this research, Lanjian Beverage Group will gain a systematic understanding of the drinking behaviors and brand awareness differences among female consumers in Chengdu, providing a data foundation for formulating targeted strategies in the female consumer segment. The research findings will support more precise decisions in brand positioning, product innovation, packaging design, and channel distribution, laying the groundwork for the development of flagship products and brand identity symbols tailored to female consumers. This will further strengthen the company's market leadership in the Southwest China beverage sector.
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