Feiyu Technology - Player Acceptance Research for heroX
Company overview
Feiyu Technology International Limited was established in March 2014 and is a high-tech enterprise specializing in the development of online games. Founded by a group of passionate and creative industry professionals, the company adheres to the core philosophy of 'simple and fun' and is committed to developing and operating mobile and web-based games. Since its inception, Feiyu Technology has consistently launched market-attractive game products, earning a strong reputation within the industry. Leveraging sharp market insights and stable R&D capabilities, the company has gradually established a solid position in the mobile gaming sector…
Research background
As mobile game competition intensifies and game genres continue to become more specialized, standalone idle games have gained popularity among certain users due to their simple operation and light social features. Feiyu Technology recently developed a new idle-type product aiming to break into this niche market. However, idle games still face significant challenges in user retention, gameplay design, and retention mechanisms. Therefore, prior to the official launch, the company urgently requires professional market research to understand potential users' experience feedback, behavioral patterns, and psychological expectations, enabling precise product optimization and market positioning.
Research scope
In 2019, CEIDEA Research was commissioned by Feiyu Technology International Limited to conduct a qualitative consumer study on its newly developed idle-type game product. The research was implemented in March 2019, employing in-depth interviews and focus group discussions to gain a deep understanding of target users' operational experiences, gameplay interests, content preferences, and willingness to pay during trial play. Feedback was also collected on specific modules such as interface design, character concepts, and task systems. Additionally, the study analyzed behavioral differences among various player types—including casual and hardcore gamers—to comprehensively capture the product's real-world market acceptance and potential pain points.
Expected outcomes
Through this qualitative research, Feiyu Technology will gain multidimensional insights into target users' experience feedback, acceptance of game mechanics, and psychological expectations regarding the new game product, further clarifying the direction for product optimization and version iteration priorities. Additionally, the research findings will serve as a strategic reference for subsequent market positioning, player operation strategies, and product promotion direction prior to the product launch, thereby enhancing user conversion rates and market competitiveness.
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