Tianhu Asset Management Company - Research on Intelligent Toilets
Company overview
Guangdong Tianhu Asset Management Co., Ltd. is a modern, comprehensive asset operation company specializing in asset management, corporate management consulting, investment consulting, and investment management services. The company has extensive experience in equity investment, industrial mergers and acquisitions, and industry trend analysis, and is committed to providing investors with stable and efficient capital appreciation solutions. In recent years, Tianhu Asset has aligned its investment direction with the trend of consumer structure upgrading, gradually expanding into intelligent consumer goods and high-tech industries, concentrating resources toward sectors with long-term growth potential
Research background
With rising living standards and increased public awareness of health, intelligent toilets as a new category of home health products have attracted significant market attention. The industry is experiencing rapid growth, yet features high product differentiation and inconsistent user awareness, with an immature market structure. In response, Guangdong Tianhu Asset intends to include the intelligent toilet sector as a key investment focus. To more accurately understand market dynamics and potential value, the company has decided to conduct a systematic research engagement through a third-party professional institution, providing empirical support for subsequent product investment and strategic positioning decisions
Research scope
In March 2018, CEIDEA Research was commissioned by Guangdong Tianhu Asset Management Co., Ltd. to conduct a comprehensive study on the intelligent toilet industry. This research employed a multi-layered, cross-dimensional design, covering both potential and existing users nationwide. Through in-depth qualitative interviews and iPad-based questionnaire face-to-face surveys, the study aimed to fully understand consumers' preferences for functional features, usage behaviors, purchase pathways, brand awareness, and pain points. In parallel, in-depth interviews were conducted with representative sales outlets across the country to analyze mainstream distribution models, channel policies, and competitive brands' channel operations. Additionally, senior executives from leading industry brands were interviewed to gain macro-level insights into industry development trends, market size, growth potential, and potential risks
Expected outcomes
The research findings will present a comprehensive market landscape of the intelligent toilet industry, segment consumers into distinct types, and clearly identify high-potential features and price points. Through channel analysis and competitive landscape assessment, the study will provide empirical references for evaluating the commercial potential of different brands and business models. Ultimately, the research results will offer Guangdong Tianhu Asset with data-driven insights and strategic recommendations in key areas such as product investment direction, new product feature design, target market selection, and marketing strategy deployment, enabling efficient market entry and strategic positioning in this emerging niche segment
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