GaoZi - Consumer Trial Testing Project for Skincare Products
Company overview
GaoZi was founded in 1986 and is the first foreign-owned cosmetics brand to successfully enter the Chinese mainland market. Since its establishment, GaoZi has advanced through 25 years of development and has become a well-known skincare brand within the Chinese personal care industry. Thanks to its strengths in product R&D, quality control, and marketing, GaoZi has gained immense popularity among Chinese consumers and has repeatedly received accolades such as 'Most Popular Cosmetics Brand' from various sectors. GaoZi not only enjoys strong brand influence in the Chinese market but also continues to expand its global operations, offering consumers effective and professional skincare solutions.
Research background
As market competition intensifies and consumers place increasing emphasis on the effectiveness of skincare products, GaoZi aims to scientifically evaluate the real-world performance of its three core skincare lines—brightening, spot reduction, and anti-aging—during actual use. To further optimize its product offerings and enhance consumer understanding of product efficacy, GaoZi has decided to conduct skin testing on these three products and assess their actual performance through authentic consumer data. To ensure objectivity and reliability, GaoZi has specifically commissioned CEIDEA Research to carry out professional skin testing research.
Research scope
In May 2020, CEIDEA Research was entrusted by GaoZi to conduct a 60-day skin testing project, focusing on evaluating the real-world effectiveness of three skincare products (brightening, spot reduction, and anti-aging) under the GaoZi brand. The project implementation included: first, recruiting qualified skin test participants to ensure sample representativeness and scientific validity of the results; subsequently, conducting follow-up tests every 20 days according to the scheduled plan, comprehensively documenting skin changes and effects experienced by participants during product use. The testing covered multiple dimensions of skin improvement, including product absorption, comfort, skin brightening, spot fading, and anti-aging effects. The entire testing process strictly adhered to scientific standards to ensure accuracy and reliability of the outcomes.
Expected outcomes
Through this skin testing initiative, GaoZi will obtain authentic performance data for its three skincare products, enabling a deeper understanding of each product's effectiveness across different consumer segments. CEIDEA Research will deliver a detailed testing report analyzing the performance and consumer feedback related to brightening, spot reduction, and anti-aging effects. These data will provide critical support for GaoZi's future product development, marketing strategies, and advertising campaigns, ensuring the authenticity and reliability of product efficacy while strengthening consumer trust in the brand. Additionally, the test results will enable GaoZi to more accurately communicate the core selling points and effectiveness of its products in future promotions, thereby enhancing its market competitiveness.
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