Leqi Network Technology - Consumer Research on Camera Accessories
Company overview
Shenzhen Leqi Network Technology Co., Ltd. was founded in 2009 and is a high-tech enterprise specializing in cross-border e-commerce, R&D, production, and sales of photography equipment. The company operates multiple business divisions, among which the SmallRig (Smoog) brand focuses on camera and video accessory products, covering areas such as cameras, smartphones, gimbals, and monitors. The company has developed over 600 product models in total, with its Cage (rabbit cage) products holding a leading position in the global consumer market and exporting to more than 90 countries and regions, gaining high recognition among photography enthusiasts and film and video professionals…
Research background
To further strengthen SmallRig's leadership position in the global market for photography accessories, Shenzhen Leqi Network Technology Co., Ltd. is currently advancing a series of new product development initiatives for photography-related accessories. Considering market fit and consumer acceptance prior to product launch, the company seeks to conduct in-depth research with a professional research firm to gain a comprehensive understanding of the needs, preferences, and usage scenarios of target user groups. This will enable product design optimization and enhance the practicality and market competitiveness of the product line.
Research scope
In July 2020, CEIDEA Research was commissioned by Shenzhen Leqi Network Technology Co., Ltd. to conduct a specialized consumer survey on photography equipment accessories. Through in-depth interviews, the study focused on core user groups such as photography enthusiasts, professional photographers, and camera hobbyists, systematically exploring their usage contexts, functional requirements, pain points, brand awareness, and price tolerance. The research aims to deeply uncover actual user needs and expected features for photography accessories, ultimately forming authentic, actionable user profiles and product requirement recommendations.
Expected outcomes
This research will comprehensively present core users' expectations for the functional features and pain points of camera accessory products, providing Shenzhen Leqi Network Technology Co., Ltd. with clear directions for product optimization. By systematically analyzing and organizing feedback from interviewees, the study will further clarify target market preferences and price sensitivity ranges, offering scientific decision-making support for new product feature design, product line strategy, market pricing, and promotional planning—helping SmallRig maintain its leading position in the global photography accessory market.
Scan to add our research consultant