CapBio - Consumer Research on Hand Disinfection Products
Company overview
CapBio (300639) is a leading domestic developer and supplier of nucleic acid molecular diagnostic products, focusing on the research, development, production, and sales of molecular diagnostic reagents, accompanying instruments, and related services. Since its listing on the ChiNext market on April 12, 2017, CapBio has continuously driven innovation and development in the field of nucleic acid diagnostics, leveraging its technological advantages. The company is committed to providing global customers with efficient and precise molecular diagnostic products and solutions across multiple fields, including medicine, agriculture, and environmental monitoring.
Research background
With the changing lifestyle of people, especially during the pandemic period, demand for hand disinfection has significantly increased. In response to this need, CapBio developed a portable hand care liquid dressing—Greenkem—designed to provide long-lasting virus-blocking disinfection effects. With its convenient 'one-spray-to-form-a-film' feature, Greenkem has become an ideal choice for consumers in travel, daily home life, and other scenarios. To better understand users' experiences with Greenkem, identify unmet needs in hand disinfection, and refine its market positioning, CapBio commissioned CEIDEA Research to conduct market research.
Research scope
In November 2020, CapBio commissioned CEIDEA Research to carry out a questionnaire survey targeting consumers, primarily focusing on users' actual experiences after using the Greenkem product. The survey covered feedback on usage scenarios, frequency of use, the durability of product effectiveness, convenience, and packaging design. Additionally, the research explored unmet needs in the hand disinfection market, identifying pain points encountered by consumers, such as expectations regarding product ingredients, disinfection efficacy, and comfort during prolonged use. Based on these insights, CapBio aims to optimize the functional design of Greenkem and enhance its market competitiveness.
Expected outcomes
Through this research, CapBio will obtain comprehensive consumer feedback on the use of Greenkem, providing decision-making support for product scenario design, functional improvements, and promotional strategies. The findings will help CapBio gain a clearer understanding of market demand, improve user experience, and more accurately communicate the core value of the product in marketing efforts. By meeting actual consumer needs, CapBio aims to further solidify Greenkem's position in the hand disinfection market, drive continuous product growth, and enhance overall brand influence.
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