Feiyu Window and Door - Promotion Strategy and Consumer Demand Research
Company overview
Feiyu Window and Door (China) Co., Ltd. is a leading enterprise providing comprehensive aluminum window and door solutions tailored for Chinese consumers. Its product range includes high-end villa windows and doors, kitchen and bathroom doors, double-glazed insulated and energy-efficient windows, hanging sliding doors, sliding doors, flat-hinged doors, and folding doors, integrating R&D, manufacturing, sales, and after-sales service. Feiyu Window and Door operates two major R&D and production bases in Chengdu, Sichuan, and Foshan, Guangdong, with a workforce of nearly 500 employees. Through its superior product quality and continuous technological innovation, the company holds a significant position in the Chinese aluminum window and door industry and is a well-known brand in the premium window and door market
Research background
With the rise of consumer upgrading and increased demand for living space quality, the functional and aesthetic value of window and door products in residential decoration has gained greater attention. Consumers are now placing higher demands on safety performance, sound insulation and thermal insulation effectiveness, design aesthetics, and product lifespan. In this context, Feiyu Window and Door aims to conduct scientific market research to more accurately understand the needs and preferences of current and potential customers, identify key concerns and pain points of competitors, and provide precise support for product development, market operations, and brand promotion.
Research scope
In March 2016, CEIDEA Research was commissioned by Feiyu Window and Door (China) Co., Ltd. to conduct a market study targeting both existing and competing window and door product users. The research employed a combination of telephone interviews and in-depth interviews, covering users across different regions and residential types. The focus was on comprehensively understanding consumers' key considerations during the window and door selection process, their product usage experiences, unmet functional needs, information acquisition channels, and brand awareness. By collecting and analyzing user feedback, the study aimed to uncover underlying purchase motivations and value expectations, establishing a systematic consumer demand database.
Expected outcomes
This research project will enable Feiyu Window and Door to fully grasp the evolving demand trends and behavioral preferences of target consumers, accurately identify market opportunities and product pain points, and optimize both product functionality and visual design. It will also clarify the core messaging and channel strategies for market promotion. The findings will provide scientific and systematic data support for the company's product development strategies, brand communication planning, and terminal sales strategy design, thereby enhancing brand market competitiveness and consumer satisfaction
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